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GATLINBURG, Tenn. and NEW ORLEANS, Oct. 1, 2021 /PRNewswire/ -- Sugarlands Distilling Co., an award-winning craft distillery, along with the NFL's New Orleans Saints today announced a multiyear partnership making Sugarlands Shine the "Official Moonshine of the Saints." As part of the deal, Sugarlands will also produce two specialty products unique to the New Orleans market and surrounding areas.

Dale Earnhardt Jr. has a long history with East Tennessee. Most of it is good with the obvious exception of his August 2019 plane crash at the Elizabethton Airport.

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GATLINBURG, Tenn., Sept. 16, 2021 /PRNewswire/ -- Sugarlands Distilling Co. today announced the launch of One-Two Punch, a new, limited-edition ready-to-drink (RTD) canned moonshine cocktail. One-Two Punch will be made available for purchase for the first time this weekend at Bristol Motor Speedway during the NASCAR Playoff tripleheader weekend.

The trucks will be the primary support series for NASCAR's Cup Series as part of next spring's Food City Dirt Race weekend at BMS, which also will have an official moonshine sponsor: Sugarlands.