The event, organized by Fun Fest Director Lucy Fleming, was designed to encourage elementary and middle school-age children to be inventive by creating an original object made from cardboard and other recycled materials.
These creations can be games, structures, machines, vehicles, robots, costumes or any other imaginative object made from everyday items, and they can be made individually, or in a school, church or scout group.
The Cardboard Challenge was inspired by a short film called “Caine’s Arcade,” which focuses on the summer of a young boy named Caine Monroy. During the summer, Caine spent a significant amount of time building an extravagant and highly innovative cardboard arcade, which eventually caught the attention of filmmaker Nirvan Mullick.
After being amazed by Caine’s creation, Mullick invited dozens of intrigued new customers to Caine’s arcade, creating media awareness of the arcade and eventually establishing Imagination Foundation, the organization responsible for creating the Cardboard Challenge.
This year, Cardboard Challenge events took place in 40 states in the United States, and at least 30 countries worldwide, as part of the celebration of the international Day of Play.