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Gear up: ETSU athletics partners with Advanced-Online for online store

July 29th, 2014 2:47 pm by Staff Report

Gear up: ETSU athletics partners with Advanced-Online for online store

JOHNSON CITY — East Tennessee State athletics has a new logo, a new mascot and a new way to snap up Bucs gear.

ETSU has partnered with Advanced-Online for the official online store of the Buccaneers, the university announced Tuesday.

ETSU fans can purchase items with the new "E" or Bucky logo, ranging from men's and women's apparel to decals and collectibles at the online shop. Advanced-Online specializes in providing technology for online stores, but it is also an on-demand production model allowing ETSU to have access to more than 1,800 products for purchase by its fans, alumni, donors and students, which is all produced and shipped in 24 hours.

"This is a great partnership. We are very excited to have available, for the first time, this wide variety of merchandise from coolers and chairs, to engraved ornaments and custom jerseys," said Barb Mason, ETSU manager of trademark licensing. "The selection and quality of products will be great opportunity for fans to show their Buccaneer pride."

"We are thrilled to be working with ETSU athletics to provide a tremendous online shopping experience to their fans, alumni, donors and students as they introduce the new brand for the university," said Mike Standish, president of Advanced-Online. "We work with some of the leading brands in the nation in providing the technology to facilitate on-demand production. Adding ETSU and its rich history to our portfolio continues to enhance our reputation as a leader in this field."

Visit the ETSU online store, www.etsugear.com.

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