Dennis Houser sorts through some of the items available at his booth in this 2012 file photo.
BLOUNTVIILLE — The Blountville Farmers Market launches its 2014 season today.
And if you didn't already know where to find it, it will be much harder to miss now.
A new sign for the market is in place off Highway 394 to direct the public more easily to the Blountville Farmers Market Pavilion behind the historic Sullivan County Courthouse.
"We are really excited about the sign," said Market Manager Linda Bolt. "And we're really excited about getting the 2014 season started. We have some big plans we hope to make happen this year. To get things started, we expect on our first day of the season to have some super sweet just-picked strawberries from one of our vendors from the Bristol area. Because our market opens at 2 p.m., he'll be able to pick those in the morning and bring them to market in the afternoon on the same day. Those berries are a real treat, let me tell you."
Other vendors expected to be on site today include a Kingsport area purveyor of fresh-baked breads and muffins, and a county-based producer of fresh meat products.
In all, the Blountville Farmers Market Pavilion has 16 slots for vendors and all vendors are "local," which market organizers define as the Tri-Cities region.
The market has grown in popularity over the past few years, starting out in a parking lot of a county office building before moving into the custom built pavilion behind the courthouse.
In addition to the new sign, other improvements for this year include a new paint scheme for the building's exterior and electricity for its "interior."
Bolt said the market has space for new vendors, and hopes to build again this year on its reputation for heirloom varieties that are well-known culinary treats connected to the area's heritage.