Audie and Sheena McGraw's newborn son Kolton has recently required care in Holston Valley Medical Center's neonatal intensive care unit. Photo by David Grace.
KINGSPORT — Wanted: Someone to write a check leading off with a one and then six zeros.
The Wellmont Foundation of the Wellmont Health System is looking for a $1 million donor and other contributors to help with a $2.5 million "Next Generation" fund-raising effort to relocate the neonatal intensive care unit (NICU) from the second to the third floor at Holston Valley Medical Center.
The $1 million donation is being pitched as a possible "perpetual naming opportunity" for a philanthropist to have his or her name attached to the new space.
"We have the opportunity to name the facility for someone who would want to give a million dollars to that cause," Todd Norris, Wellmont's senior vice president of system advancement, said at a news conference to kickoff the fund-raising campaign. "We have some other naming opportunities within that for rooms, the nurses' station and so forth. It really helps us when people want to create a legacy as part of their giving."
The Chronicle of Philanthropy, in a story forecasting 2014 giving trends, suggested foundations need to do a better job getting gifts from the supporters they already have.
Since 1987, Wellmont has been a regional affiliate of the Children's Miracle Network (CMN), which has donated more than $13 million to the health system for the NICU and other children's health initiatives.
CMN no longer does a television marathon to raise money for its affiliates; although, corporate contributors like Walmart hold an in-house fund-raising campaign helping the non-profit organization, said Norris.
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