Jacqueline, Jonathan and Rollen Ross show off some of the Genesis Chem-Dry carpet cleaning system featured in their new business. David Grace photo.
KINGSPORT — The Rollen Ross family has started a new business — Genesis Chem-Dry.
A goal is to change the attitude of the public toward carpet cleaning.
“Customers are often discouraged by the poor results and damaging effects that may be caused by steam, shampoo and dry cleaning methods,” the company noted in a prepared release. “People are looking for — and very much deserve — a viable alternative that is fast, efficient and economical. This is where Chem-Dry comes in.”
Chem-Dry produces millions of tiny, effervescent bubbles that penetrate the carpet fiber, dissolve dirt and stains quickly and act as tiny propellants that actually lift dirt to the surface for extraction. Excess amounts of water are eliminated, thus preventing carpet damage from over-wetting.
Chem-Dry says carpets dry in less than one to two hours, not days, there are no dirt-attracting residues, and the company uses one-fifth the amount of water used by steam cleaners.
“Steam, shampoo and dry cleaning may leave carpet coarse, brittle or stiff,” the company says. “The mildness of the Chem-Dry solution is safe for children and pets and leaves your carpet spotless without the stiffness. ... They will bring the carpet back to a ‘like-new’ condition and are so confident of their process, that if you aren’t completely satisfied, you pay nothing. You have nothing to lose but the dirt in your carpet.”
Genesis Chem-Dry will also be offering professional upholstery cleaning, area rug cleaning, specialty stain removal, pet odor treatment and carpet protectant. The company is also offering an introductory special: Cleaning three rooms for $99 (up to 200 square feet each room).
For more about Genesis Chem-Dry, call (423) 406-1500 or go to www.genesischemdry.com.