KINGSPORT — If one new, 21st century Wendy’s is not enough for the Model City, residents will soon have a second one to choose from.
The newest Wendy’s restaurant will be located at the Kingsport Pavilion shopping center on East Stone Drive. Grading began two weeks ago, construction began last Monday and company officials say the new restaurant is scheduled to open in March 2014.
The restaurant would be the fourth Wendy’s in Kingsport and is in line with the company’s new “Image Activation” design, looking similar to the one that recently opened on the other end of Stone Drive, near Putt-Putt Golf.
The Image Activation design is a part of a multi-year strategy by Wendy’s to reinvigorate their brand and the way customers interact with the restaurants.Read more in Sunday's print edition of the Times-News or in the expanded electronic edition.