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New Business Focus: SweetFrog Frozen Yogurt opens second location

August 21st, 2013 7:01 pm by Hank Hayes

New Business Focus: SweetFrog Frozen Yogurt opens second location

SweetFrog’s Damiomy Willis, Sam Wells and Christian Burleson show off a yogurt concoction at the new store at 2400 W. Stone Drive. David Grace photo.

KINGSPORT — A second Kingsport area SweetFrog Frozen Yogurt shop has opened at 2400 W. Stone Drive.

Frozen yogurt has come to be used much like ice cream, and is served in a wide variety of flavors and styles.

SweetFrog offers more than 60 toppings and 16 different yogurt flavors.

“Our toppings bar is stocked fresh every day with the best ingredients for a light snack, a decadent dessert, and everything in between. You pick the flavors, you add the toppings, you make it your way!” says the company’s Web site.

Company and local officials cut the ribbon on the new location on Aug. 14. The first shop is located at 2626 E. Stone Drive.

The store is owned locally by the Jackpot Corp. and local entrepreneur Helen So, who also operates two Fazoli’s Italian fast food locations. The company started in 1994 with its Fazoli’s location in Johnson City.

“It is Jackpot’s mission to serve the community the absolute best dining and dessert experience in the Tri-Cities,” said a prepared release about the SweetFrog opening.

For more about SweetFrog, go to or

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