Brad Keselowski does a burnout after winning the NASCAR Sprint Cup Series race at Bristol Motor Speedway in this March 2012 photo. AP photo.
History will be made this week in Bristol — and not just on the race track.
That’s because Bristol Motor Speedway will introduce its own scanner station this week. Visitors to the track will be able to listen to the radio-style station through either a scanner or through a mobile app.
“Bristol takes the guest experience very seriously,” said Drew Bedard, senior director of brand management. “We strive for and want to give new experiences.”
The idea for the scanner station came after the spring race in March. Bedard said that was when BMS learned the scanner tool was available.
BMS employees had been experimenting with offering something similar to a radio station.
In previous years, the staff would do a Ustream show. Audio from that show would be sent through a mobile app called Bristol LIVE. Bedard said BMS wanted the station to mimic the app.
The first thing officials had to take care of was the logistics of it all. After the logistics were worked out, content became the main focus. The team at BMS brought in Tom Taylor, also the current public address announcer for BMS, to be the on-air personality.
Some of the content that will be found on the scanner station include updates on traffic and weather, pre and post-race shows, interviews, driver appearances and questions from social media.
Bedard said he believes Bristol is the first to offer a full information scanner channel. He said Texas Motor Speedway used a scanner station but for different reasons.
“No one has done a scanner station for updates,” he said. “It is the first of its kind.”
The radio will be available on scanner frequency 454.5000, or mobile users can download the Bristol LIVE app.
Broadcasts will take place from noon until 6 p.m. today and from 9 a.m. until one hour after race time on Friday and Saturday.
Bedard is excited for the scanner station to launch.
“We strive to exceed expectations,” he said. “We hope it’s a great station and we hope that people love it.”