Zach and Colton Swon say when they decided to audition for a spot on season four of NBC’s “The Voice,” their goal was simply to get a little exposure.
After being the only duo to make it from the Top 12 live shows to the season finale, The Swon Brothers finished in third place on the singing competition show and have found themselves getting more than a “little” exposure.
“Being on ‘The Voice’ was awesome. We never thought we would make it as far as we did, but we feel really blessed to find out we had a lot of people that liked us and supported us. We were playing music before [‘The Voice’] and we just wanted more people to get to know who we are and come to our shows,” Zach said during a recent phone interview with the Times-News from Nashville.
“We were really surprised with how much we connected with a wide variety of people out there. At the end of the day, that was our goal — to get more fans,” Colton added. “We were kind of the underdogs. Just two Oklahoma boys that didn’t go to school or have much going for us besides music. It was really cool to see just how America got behind us and supported who we are.”
The Swon Brothers will treat local fans to one of their “Swoncerts” when they open for Dustin Lynch on Tuesday, Aug. 20 at the Appalachian Fair in Gray. The duo will take the stage at 7 p.m. and plan to meet and greet their fans and sign autographs after their performance.
During the blind auditions of “The Voice,” contestants sing to the backs of four judges who listen to the artists’ performances. If the judges like what they hear, they hit a button to turn their chairs around and see who is singing. If more than one judge turns his or her chair, contestants must then choose who they want to mentor them for their remaining time on the competition.
The judging panel of this past season’s show consisted of Adam Levine, Shakira, Usher and Blake Shelton. The Swon Brothers’ performance of Tom Petty and the Heartbreakers’ “American Girl” convinced Shakira, Usher and Shelton all to turn their chairs.
But, in the end, the brothers, who hail from Oklahoma and can’t really recall a time they weren’t singing together, say there was no question as to who they would pick as their coach. They chose Shelton, a fellow Okie, joking that if they hadn’t, Oklahoma and the entire country music world would have probably disowned them.
“Blake became like a big brother to me,” said Colton. “Zach became the middle brother and now there is somebody to give him crap all the time. It was pretty awesome, really.”
“Blake is a one-of-a-kind dude,” added Zach. “I don’t think we could’ve picked a better coach. He’s been nothing but supportive and still is. He still calls and texts us all the time. He’s really involved with us and has been a big blessing for us. We couldn’t be happier with all the love and support we’ve gotten from him.”
Since the June 18 season closer of “The Voice,” Zach, who is 28, and Colton, who turns 25 tomorrow, say their lives have been a flurry of activity.
“It has been insane,” said Zach. “We went home to Oklahoma for maybe two days. I don’t know if it was even two days, but we went home, ate some home cookin’, said hi to our parents, did some laundry and came straight to Nashville. Everyday that we’ve been here something has been happening. We haven’t slowed down a bit. We’ve gotten some record deal offers and we’re still trying to figure out where we’re going to land.”
The Swon Brothers are now represented by William Morris Endeavor Entertainment, which also represents some other big names in country music, such as Reba, Trisha Yearwood, Vince Gill, Rascal Flatts, Ronnie Dunn, Miranda Lambert and, of course, Blake Shelton.
“We have a publicity team behind us now, business managers and lawyers and a bunch of other stuff that we never knew we needed, but we’re surrounding ourselves with people that are really behind us. It’s awesome. It’s what we’ve waited for our whole lives,” Zach said.
While in Nashville, Zach and Colton say they have spent much of their time writing.
“We’re writing and we’re figuring out how to put out the best record and get the best songs possible to our fans,” Colton said. “We want it to be right the first time. We owe that to our fans.”
Zach and Colton say they know it was their fans’ votes, support and downloads that got them where they are now.
“We’re playing Swoncerts nationwide and headed to Canada pretty soon and doing some things overseas even. We’re going to take time for our record, but we’re still going to play shows and go shake the hands that downloaded all the songs for us,” Colton said.
The Swon Brothers guarantee a good time for those who come to see them next week at the Appalachian Fair.
“I promise you it’s going to be like you’re sitting in our living room,” Colton said. “You’re going to feel right at home. We’re going to be doing the songs that people want to hear and some songs they haven’t heard yet. You just never know what you’re going to see at our shows. It will be energetic. After the show we plan on signing and talking to people as long as it takes, as long as people want to stay and talk to us.”