Are you also one of the people who believe that Facebook is only for personal use? If yes, then it’s a misconception as nowadays numbers of small and big businesses has included Facebook as a part of their marketing plan. Businesses use Facebook as a substitute or an addition in the old fashioned way of communication, which includes mail or newsletter. Facebook is like a two way street where you can respond and communicate with your potential buyers and customers and can get their immediate feedback. However, there are still many people who are reluctant to join Facebook for business purpose. Let’s have a look at some of the misconception people have in their mind that stop them to use Facebook as tool to enhance their business.
Facebook is only for connecting with friends and family:
Most of the people perceive that Facebook is only functional for interacting with friends and family. No doubt that Facebook in the beginning was not as effective as LinkedIn was in stressing up the business page. It was a closed community for university and college students, however later on its growth expands and companies find it powerful and targeted tool and started using it as an effective way to reach the more than two hundred million active users.