CLEVELAND — Cleveland-based paint maker Sherwin-Williams has become the first "Official Paint of NASCAR."
The company was welcomed as an official sponsor at the NASCAR Hall of Fame in Charlotte, N.C., underscoring its support of the National Association for Stock Car Auto Racing.
According to The (Cleveland) Plain Dealer, terms of the two-year agreement were not released.
Company Chairman Christopher Connor says 34 of the 42 NASCAR racing teams use Sherwin-Williams automotive paint and protective coatings.
He says the NASCAR relationship will help Sherwin-Williams promote its brand and more than 3,500 paint stores.