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Abercrombie & Fitch CEO on why he doesn’t like fat women
By Lisa Cianci
Do your kids wear Abercrombie & Fitch clothes? You might be interested in what the CEO, Mike Jeffries, has to say about fat women.
To keep it quick: He doesn’t like them. They’re not cool. That’s why he won’t make women’s slacks larger than a size 10.
In a 2006 interview with Salon, he said this:
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
A new book, “The New Rules of Retail,” reveals his attitude hasn’t changed.
Jeffries’ comments are so upsetting that a Central Florida man started a petition on Change.org, asking Jeffries to apologize and start selling larger sizes.
In his petition, Benjamin O’Keefe, 18, of Gotha, Fla., says, “In a world where teens are constantly under pressure to fit the societal norms of beauty, we should be building them up and helping them love themselves. ...”
So far, the petition ( http://chn.ge/12SMbBO ) has more than 1,600 supporters.
Here’s the thing: Jeffries is a businessman, and he can certainly market to whomever he wants.
But who does he think is paying for all those Abercrombie & Fitch jeans and tops? That’s right. Moms. And I suspect not all of them can fit into size 10 jeans.
Seems like alienating the folks who buy his merchandise might not be a smart thing.
(Thankfully, my 16-year-old son’s A&F phase ended a few years ago.)