GATE CITY — Officials in Scott County will unveil a new attraction next week that is part of a statewide social media campaign aimed at promoting Virginia tourism.
Scott County was one of 16 localities chosen by the Virginia Tourism Corporation to build and promote a giant “LOVEwork” sculpture.
The Scott County LOVEwork sculpture will be unveiled on Tuesday at the intersection of Kane Street and U.S. Route 23 in Gate City during a special ceremony that is set to get under way at 10 a.m.
“It will be a permanent piece of artwork there,” Scott County Tourism Director Pam Cox told supervisors at their March meeting. “The state will set up a sign encouraging folks to have their photo made there and post them on the state’s Facebook page and other social media.”
According to the VTC, the LOVEwork campaign is designed to share the message that “love is at the heart of every Virginia vacation.”
Scott County’s sculpture will join 20 other existing LOVEwork projects that are featured on www.virginia.org/LOVE as part of the Virginia is for Lovers tourism campaign.
Visitors to Scott County will be encouraged to take a picture with the LOVEwork sculpture and share it on social media sites like Facebook, Twitter and Instagram.
The photos will also be displayed on www.facebook.com/VirginiaisforLovers and can be seen on Twitter by searching for the hashtag #LOVEVA.
Scott County will receive up $1,200 in funding from the state tourism office to cover the cost of LOVEwork sculpture.
The artwork features the word “Love” in approximately 7-foot-tall stylized letters.
Construction on the sculpture began in late February, Scott County tourism officials said.
The Scott County LOVEwork sculpture was created by Designs Done Right, Cox said.