Consumers turn to do-not-track software to maintain privacy
USA Today is reporting that Jim Kress was outraged after reading recent news stories about how Facebook tracks almost everywhere he goes on the Internet.
The consultant from Northville, Mich., subsequently learned Google, Microsoft, Yahoo, Adobe and many other companies also exhaustively track his online activities. "I was very unnerved to discover the extent of all the other tracking that was done by nearly every site on the Web," he says.
So Kress, 61, did some homework about a powerful class of online tools and services — most of them free — designed to block online behavioral tracking. He began using a new free service called Do Not Track Plus from Internet privacy start-up Abine.
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