CNN is reporting that most of the hordes of pre-dawn shoppers who line up for hours outside stores on the day after Thanksgiving will not bag the best bargains that appear in merchants' circulars.
Look at the fine print that appears next to an advertised "doorbuster deal" at the bottom of the page in this year's circulars.
It will either say "While supplies last," "Minimum 2 per store," "No rainchecks" or "All items are available in limited quantities."
A quick scan through a few of this year's Black Friday circulars show quantities as low as a "minimum of 5 per store" on some models of large plasma and HDTVs and popular brands of home appliances such as a washer-dryer pair.
Should Black Friday deal hunters feel cheated? Yes they should, say some retail experts.
Read the full report at CNN Money's Web site.