Peeved by the verbal jabs from new Tennessee Volunteers coach Lane Kiffin, several photos of Kiffin are posted throughout the Florida Gators' locker room, according to ESPN.
Gator players say it will fuel them come the Sept. 19 game against Tennessee in the Swamp.
"First, I think it's a neat thing that Tennessee's logo is all over Florida's locker room," Kiffin said, smiling, during an interview Tuesday morning with "ESPN First Take."
"(Florida is) a big-time place and big-time program. I don't think bulletin-board material makes a difference."
Kiffin has ruffled many SEC feathers since being introduced as Tennessee's coach on Dec. 1.
During a press conference that day, Kiffin said he will embrace Tennessee's traditions, and be "singing Rocky Top all night long after we beat Florida next year."
Then, in early February, he accused Florida coach Urban Meyer of violating NCAA rules by calling a recruit while he was on his official visit to Tennessee. But calling recruits while they're on visits to other schools is not against NCAA rules. Kiffin was reprimanded by the SEC and ordered to apologize.
Most recently, Kiffin has denied making inflammatory comments about South Carolina. According to the high school coach of a recruit who eventually chose the Gamecocks, Kiffin told the player he would end up pumping gas for the rest of his life, like all the other players in the state of South Carolina, if he signed with South Carolina.
"Who knows where it came from," Kiffin said Tuesday on "ESPN First Take." "But there's no reason for us to negatively recruit."
"That's OK, because they've got something coming," Florida center Maurkice Pouncey said Monday. "[Kiffin] went public with all his stuff, but we'll do all our talking on the field. That's when we'll have something to say about it."