Kingsport Times News Sunday, August 30, 2015

NFL fines Urlacher $100,000 for unauthorized hat

April 18th, 2007 9:27 pm by Associated Press

NEW YORK - Chicago Bears linebacker Brian Urlacher was fined $100,000 by the NFL for wearing a cap during Super Bowl media day that promoted a sponsor not authorized by the league.

NFL rules prohibit gear that advertises any product but a designated sponsor, league spokesman Brian McCarthy said Wednesday.

Urlacher was fined for drinking vitaminwater and wearing a vitaminwater hat during the media session in Miami leading to the title game. Gatorade is the NFL's official drink.

McCarthy said this is the first time such a fine has been levied. He added that $100,000 is the standard fine for such a violation at the Super Bowl.

A violation during the regular season is $10,000. It is $50,000 at the Pro Bowl.

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