Richmond International Raceway spokeswoman Aimee Turner said Donlavey died Monday night.
According to the International Motorsports Hall of Fame website, the Richmond native fielded his No. 90 cars for drivers including Joe Weatherly, Tiny Lund and Dick Brooks.
Bill Dennis, Jody Ridley and Ken Schrader won NASCAR Cup series rookie of the year honors for Donlavey, and Ridley recorded Donlavey's only Cup win in a 1981 race in Dover, Del..
Sixty different drivers drove for Donlavey before he closed his shop in 2005. He had more than 860 starts as a car owner during his 50-plus years in the sport.
In a statement Tuesday, NASCAR said it lost a treasure and a man who personified its proud past.