Sensabaugh's older brother, Jamaar, died at the age of 16 only a week after being diagnosed with leukemia when Sensabaugh was 11 years old. That childhood memory is a powerful motivator for Sensabaugh, who is helping the society with its Man and Woman of the Year fundraiser that started Thursday with winners picked after June 13.
The Titans cornerback came up with the campaign slogan of "A Fight for Jamaar" with information on his website at www.cotysensabaugh.net or donations directly to the society at www.coty4acure.com.
Sensabaugh, a native of Kingsport, also is taking part in several fundraisers for the campaign. He says it is his responsibility to raise awareness about the disease in his brother's memory.