Ford, Bristol Dragway ink four-year sponsorship deal

Dave Ongie • Feb 11, 2011 at 12:05 PM

BRISTOL, Tenn. — Officials at Bristol Dragway announced Thursday that they had landed a title sponsor for their marquee event.

And as it turned out, they didn’t need to look beyond their own backyard.

The Tri-Cities Area Ford Dealers have signed a four-year deal with the dragway, one that includes title sponsorship of the Ford NHRA Thunder Valley Nationals, which will be run on Father’s Day weekend.

The group has partnered with Bristol Motor Speedway for the last two years, and the decision to deepen the existing relationship seemed like a no-brainer to area Ford Advertising Board member John King.

Read the full story in Friday's print or enhanced electronic edition.

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