Officials with the Appalachian Regional Commission, the U.S. Department of Agriculture and the U.S. Department of Education are meeting with nearly two dozen groups across West Virginia this week as part of an Appalachian Foodways Tour. It began in North Carolina, hit Mississippi, Alabama and Georgia, and continues next month in Ohio and New York.
In Romney, officials visited a high school where students not only sell and show their pigs but produce sausage for Hampshire County's school cafeterias. In the capital city of Charleston, they'll learn about a program that trains women in business planning, record keeping, and farm and food safety.
And on Wednesday in Philippi, they're seeing how an out-of-business IGA is becoming a new kind of supermarket, one where jams, flowers, baked goods and produce are gathered from dozens of sources and sold at a single cash register.
"Instead of 30 people marketing their wares, you have one person marketing the wares for everyone," said Savanna Lyons, program director for the West Virginia Food & Farm Coalition. The concept is called aggregating, and it's catching on.
"Being small and isolated can be both an advantage and a disadvantage," said Lyons, who's trying to help federal officials understand the opportunities and the obstacles to using food as an economic development tool.
"When it's harder to get your products out there, you have to organize more. You have to get creative. You have to really talk to each other," Lyons said. "It's really a different kind of agriculture than out west, where the farms are so huge and they're wholesaling."
Earl Gohl, federal co-chair of the Appalachian Regional Commission, is trying to discern what role his agency can play in supporting such ventures. Already, ARC has funded foodways activities in every Appalachian state, investing $7.6 million since 2001.
In Georgia, Gohl met a farmer who realized he could make more money if he didn't sell all his milk to a co-op. Now, the farmer holds some back, selling ice cream and non-homogenized milk in his own small shop and through local stores.
"We're not going to change the entire world through local foods," Gohl said, "but we're going to strengthen and make more vibrant many communities in Appalachia."
What's happening in West Virginia, he said, is impressive in both scope and enthusiasm.
Though it has just 1.8 million people, the state has emerged as a leader in the local-foods movement. Since 2005, the number of farmers' markets has more than tripled, from 30 to 93. Thanks to the state Department of Health and Human Resources, 18 of those now accept the debit cards that replaced food stamps.
Public health officials are on board because a region beset by high rates of obesity, diabetes and cancer could benefit from having easier access to healthy food. Allowing the use of the Supplemental Nutritional Assistance Program, or SNAP cards, also aims to ensure farmers' markets don't just serve white-collar workers with higher incomes.
ARC officials say West Virginia has also gone further than most in drafting a statewide strategic plan, the "Road Map for a Food Economy." An official who helped schedule Gohl's visit calls it cutting-edge thinking.
ARC officials say West Virginia is recognizing and seizing opportunities where they make sense — and the demand has been there to support them.
While ARC, the USDA and others can support those initiatives, Gohl said, "the reality is the energy around local foods started in West Virginia, lives in West Virginia and is going to grow in West Virginia."
Lyons, who's been working on local food programs for three years, said the road map encourages investment. At least one bank has made multiple donations to various ventures because it can look at the plan and see tangible benefits.
"There's the economic development half of this, which is often communities looking for a way to create energy, to create excitement, to reflect the character of the place," Lyons said. "On the other side are health advocates and people advocating for food access. And both are equally powerful."
The key to helping West Virginia and other states grow what they've started is redefining expectations.
Investors typically like to see large facilities and large sales, she said, but "that's not how we do things here."
"Here in West Virginia, it's micro. So we have to be willing to invest on a micro scale and in micro-scale infrastructure," Lyons said. "We have to right-size our businesses and grow them gradually and carefully, and help people grow into them."
W.Va. Food & Farm Coalition: http://bit.ly/fa9288