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Apple quietly tracking iPhone users again, and it's tricky to opt out

Staff Report • Oct 11, 2012 at 9:40 AM

Apple's launch of the iPhone 5 in September came with a bunch of new commercials to promote the device.

But Apple didn't shout quite so loud about an enhancement to its new mobile operating system, iOS 6, which also occurred in September: The company has started tracking users so that advertisers can target them again, through a new tracking technology called IFA or IDFA.

Previously, Apple had all but disabled tracking of iPhone users by advertisers when it stopped app developers from utilizing Apple mobile device data via UDID, the unique, permanent, non-deletable serial number that previously identified every Apple device.

Read the expanded ver4sion of the report at the Business Insider Web site.

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