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U.S. media thrive worldwide, but not U.S. image

Staff Report • Dec 1, 2008 at 12:00 AM

The International Herald-Tribune is reporting that shortly after the attacks on 9/11, a delegation of high-level media executives, including the heads of every major studio, met several times with White House officials, including at least once with President George W. Bush's former top strategist, Karl Rove, to discuss ways that the entertainment industry could play a part in improving the image of the United States overseas.

One of the central ideas was using "soft power" by spreading American television and movies to foreign audiences, especially in the Muslim world, to help sway public opinion.

There were few tangible results from the meetings - lesser ways of supporting the war on terrorism like public service announcements and packages of free DVDs sent to American soldiers.

But since then, the media companies have gotten what they wanted, even if the White House has not. In the last eight years, American pop culture, already popular, has boomed around the globe while opinions of America itself have soured.

CLICK HERE for the full report.

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