Alliance to represent region at BIO2007
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BLOUNTVILLE - The Regional Alliance for Economic Development will represent the 10-county Northeast Tennessee/Southwest Virginia region at BIO2007, the annual meeting and exhibition of the Biotechnology Industry Organization in Boston May 6-9. The alliance will participate as part of the Tennessee Biotechnology Association team that includes the Johnson City/Jonesborough/Washington County Economic Development Board, East Tennessee State University Innovation Lab, and more than 20 other groups from around the state. "This is an excellent opportunity for the alliance to showcase the capabilities and assets of the region in areas of research and development, medical technology, and the pharmaceutical industry cluster in Northeast Tennessee and Southwest Virginia," said Andy Burke, president and CEO of the alliance. "The region has a great infrastructure in place to support biotechnology development and growth, and we want the rest of the world to know about it." The alliance's mission is to plan, develop and implement a global marketing strategy, leverage regional recruiting efforts, support local economic development organizations, facilitate the creation of high-quality jobs, attract new capital investment, improve per-capita income, and to promote, identify and position the region to compete in the global marketplace.
MSHA wins health care advertising award
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JOHNSON CITY - Mountain States Health Alliance has won a Silver Award in the 24th annual Healthcare Advertising Awards, a national competition sponsored by Healthcare Marketing Report. A record 4,300 entries were received in this year's competition, making the awards the largest health care advertising awards competition in the United States. MSHA won its Silver Award for the advertising series on its Strategic Service Units, which include Cardiology, Women's Services and Oncology. "It is our mission in MSHA Communications and Marketing to present messages that are educational for the public, that are from our patients who have benefited from their experience in a Mountain States Health Alliance facility," said Ed Herbert, MSHA vice president of marketing and communications. "This Silver Award from a national marketing organization is greatly appreciated and inspires our team to continue to produce the best possible messages that demonstrate how MSHA brings loving care to health care." A national panel of judges reviewed entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The awards are sponsored by an Atlanta-based publication that covers all aspects of health care marketing, advertising and strategic business development. MSHA facilities include Johnson City Medical Center and Indian Path Medical Center in Kingsport.