Local business news in brief
Jan 25, 2007 at 8:24 AM
NETWORKS launches new Web site
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BLOUNTVILLE - The NETWORKS â€“ Sullivan Partnership today plans to launch a new Web site, www.movetonortheasttn.com, as a NETWORKS official hands out brochures promoting that Web address in a Chicago conference this weekend. Jeanette Scalf, director of communications and marketing for NETWORKS, will be in Chicago for the Live South conference today and Saturday and will return late Sunday. Scalf said the new site will have links to www.movetokingsport.com and www.movetobristol.org as well as other area sites. NETWORKS is a joint economic development venture of Sullivan County, Kingsport, Bristol, Tenn., and Bluff City. Live South is a series of conferences that attract developers of Southern and Southeastern residential communities like Grande Harbor near Tri-Cities Regional Airport. Sullivan County is part of a pilot program called Retire Tennessee, designed to attract retirees to the Volunteer State, but Sullivan County also is working to encourage people to relocate here at any age and help fill current and future job vacancies. For more information on NETWORKS go to www.networkstn.com.
King to air â€˜heart attack' Super Bowl ad
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BRISTOL, Tenn. - King Pharmaceuticals Inc. is launching a three-year sponsorship of the American Heart Association high blood pressure Web site in a commercial to air during the Super Bowl. The ad - which features a Heart Man going about his business when ambushed by high blood pressure and accomplices high cholesterol, obesity and diabetes - aims to increase public awareness of high blood pressure and other risk factors and the impact it has on a person's overall risk of serious cardiovascular disease by steering people to the association's online blood pressure risk assessment tool. The commercial during the most-watched television event in the country is a first for King and the first time the association has been included in a Super Bowl commercial. The 60-second unbranded spot will air during the second quarter, shortly before halftime. A 30-second version of the ad will air during the post-game show. The full campaign includes print advertising and online media components. High blood pressure contributes to more than 250,000 deaths each year in the United States. For more information go to the association's site at www.americanheart.org.