It’s two rows of blue steel letters saying “Kingsport” with the state of Tennessee logo in the “O.”
Kingsport Chamber of Commerce officials and city leaders unveiled it on Tuesday as an “our gift to the community” for the city’s 100th anniversary.
Many of them suggested the gift, anchored at the front of the chamber property, won’t be going anywhere after another 100 years.
“We’ve come out here to downtown Kingsport to see what was going on and what this monstrosity is that’s sitting on the front lawn of the chamber of commerce,” joked chamber Board Chair Stephen LaHair.
It’s basically a branding effort that will go on T-shirts and other items sold by the chamber. Tara Burns, owner of Branded, was the designer, while Appalachian Ironworks built the logo during its 20th year in business in Kingsport.
“I love the stack and the Tri-Star (the Tennessee state logo),” Keep Kingsport Beautiful Director Robin Cleary said of the design.
The chamber wants the public to stop by the logo, take pictures with it and send those images out on social media.
“We hope to see thousands of pictures,” said Our Gift project leader and Visit Kingsport Marketing Manager Amy Margaret McColl. “Be sure to tag the Kingsport Chamber as well as Visit Kingsport. We feel like this is a great place for our community to have their pictures taken.”
Kingsport Mayor John Clark said the logo reflects the Kingsport spirit.
“This is a very special day,” Clark noted at the unveiling. “We know there is a challenge to retain and attract more residents, more businesses and developers, and more visitors to Kingsport. … Our chamber touches all four of those customer segments.”
The steel sculpture weighs approximately 3,000 pounds, was made entirely in Kingsport and was donated by Appalachian Ironworks. The sculpture is valued at approximately $10,000.