Ballad Health reported that “after evaluating options,” four facilities selected new names to “reflect both their important roles within the health system and their deep ties to the communities they serve.”
“Being part of Ballad Health means these community hospitals are part of an integrated system that includes a children’s hospital, trauma care, and access to some of the nation’s leading care in highly specialized services. But because Ballad Health is governed by people who live in this region with deep ties to the community, we also believe strongly in the role of rural hospitals as community assets contributing to Ballad Health’s strength,” Eric Deaton, Ballad Health’s senior vice president of market operations, said in a release. “Because of this, we are happy to announce that all our hospital names will continue to reflect their deep connections with the communities they serve.”
Rather than changing every hospital name to Ballad Health, it was determined that the system would instead adopt a standard naming convention that incorporates each facility’s existing name and identity within the community, the merged hospital system noted. Indian Path was part of the former Mountain States Health Alliance.
In order to help patients throughout the region easily navigate the health system and identify the breadth of services offered in each location, the term “medical center” will now be used only in the names of Ballad Health’s three tertiary facilities, reflecting common practices among other health systems nationally.
The other name changes were: Mountain View Regional Medical Center (Norton) will become Mountain View Regional Hospital; Russell County Medical Center (Lebanon, Virginia) will become Russell County Hospital; and Unicoi County Memorial Hospital (Erwin) will become Unicoi County Hospital.
Ballad Health said Takoma Regional Hospital and Laughlin Memorial Hospital in Greeneville will also select new names in the coming months to reflect the merged identity of the two hospitals, and those names will be announced at a later date. All other hospital names will remain the same, and no service line changes are associated with the name changes.