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Local firm part of HGTV promo

staff report • Nov 26, 2012 at 7:09 AM

NORTON — Representatives from Mullican Flooring, a leading U.S. hardwood flooring manufacturer with operations in Norton, were among dignitaries present at the “key ceremony” recently in Miami, Fla., for the 2012 HGTV Urban Oasis Giveaway.

The event was the finale for HGTV’s annual consumer promotion that allows online viewers to enter daily for chances to win a fully furnished home in a major metropolitan city.

During the 2012 finale, HGTV officials presented Urban Oasis winner James Walley with the key to the Miami residence. Walley is an IT professional who lives with his wife and two young sons in Houston, Texas.

Mullican Flooring is the exclusive hardwood flooring sponsor for this year’s giveaway, a 1,700-square-foot condo at Paramount Bay, a luxurious residential tower in Miami.

Headquartered in Johnson City, Mullican is among the top five U.S. hardwood flooring producers with manufacturing in Norton, Holland, N.Y., and Ronceverte, W.Va.

“It has been a great pleasure working with HGTV and seeing Mullican products used in such a beautiful, ultra-modern home,” said Mullican President Neil Poland. “We’re very proud to have been a part of the project and wholeheartedly congratulate Mr. Walley and his family on the win.”

This is the third year of HGTV’s Urban Oasis promotion and the second time Mullican has been a sponsor.

Given the choice of any Mullican product, HGTV designer Lindsay Pumpa chose oak driftwood from Mullican’s Castillian Collection — a prefinished, engineered flooring — for the Miami residence.

Pumpa said the wire-brushed, 6-inch planks helped tie together all elements in her design scheme.

“I knew I wanted dark flooring to make the white furniture pop, but I didn’t want to go as dark as an ebony stain, so when I saw the white wash grey oak I knew it was the perfect choice,” she said. “I love that our hardwood floors have this great weathered look, like an old driftwood dock. It was really my first inspiration to start mixing the natural weathered accent pieces with the new modern furniture. In the end, it really provided a great contrast in the condo.”

Flooring from Mullican’s Castillian Collection has been selected by two designers for use on cable television renovation projects during 2012.

Viewers can see the winner’s reaction during an HGTV Urban Oasis Giveaway 2012 Special scheduled to air Dec. 28 at 8 p.m. (ET/PT) on the HGTV cable channel.

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