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Sleep Outfitters opens Kingsport showroom

From staff reports • Sep 14, 2017 at 10:00 PM

KINGSPORT — Mattress retailer Sleep Outfitters is marking the opening of its first Kingsport showroom with a grand opening celebration Thursday, Sept. 21 from 5:30 to 7 p.m.

Sleep Outfitters is located at 1064 E. Stone Drive, in front of Home Depot.

The event is open to the public and features food and beverages and door prizes, one of which is a vacation for two.

Sleep Outfitters founder Kim Brown Knopf opened her first store in South Charleston, W.Va., in 1983. The company, which operates 160 stores in six states, has 20 stores across Tennessee (15 in Nashville, four in Knoxville, and the new Kingsport location). Knopf said she plans to open as many as 12 more locations in the state by mid-2018.

Sleep Outfitters features popular Sealy, Stearns & Foster and Tempur-Pedic mattresses, iconic brands in the mattress business. The company has the distinction of being the No. 1 Tempur-Pedic retailer in West Virginia, Ohio, Kentucky and Alabama, four of the six states where it does business.

“We’re working on becoming the No. 1 Tempur-Pedic retailer in all our states,” said Knopf.

Knopf said she has always intended that Sleep Outfitters be a different kind of mattress retailer, one that puts the customer’s need for a good night’s sleep first.

“Sleep Outfitters’ guiding principle is that sleep, just as much as diet and exercise, is essential for a healthy, productive life; hence our slogan, ‘Outfitting you for a healthy life,’ ” said Knopf. “So it’s important that customers select the right mattress for the way they sleep.”

To that end, Sleep Outfitters has developed a free, exclusive sleep assessment to determine customers’ sleeping positions and what, if any, sleeping problems they might have, such as pain or a restless or snoring partner. With the sleep assessment, Sleep Outfitters’ associates can then match customers with the bed that best suits the customers’ needs.

“Our sleep assessment not only helps match our customer with the right mattress, it takes a lot of anxiety out of mattress shopping,” Knopf said. “Imagine you’re shopping for a mattress for the first time in eight to 10 years, and you’re confronted with 40 to 50 white rectangles, and the salesperson is talking about things like memory foam and pocketed coils. It can be a stressful experience. Our sleep assessment alleviates that pain by matching you with the best mattress for the way you sleep. We want the Sleep Outfitters experience to be like no other.”

Innovative Mattress Solutions (iMS), headquartered in Lexington, Ky., is the parent firm of Sleep Outfitters, Mattress Warehouse and Mattress King. iMS stores feature pillows, mattress protectors and adjustable bases as well as mattress sets from Sealy, Stearns & Foster and Tempur-Pedic. Visit Sleep Outfitters on Facebook or at Sleep Outfitters.com.

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